Rose of Tralee Festival has sparkling future as Tipperary Crystal is unveiled as new lead sponsor

Press Release – Thursday 12th May 2016

A SPARKLING future lies ahead for the Rose of Tralee International Festival after the Rose of Tralee, Elysha Brennan and RTÉ Presenter, Dáithí Ó Sé unveiled premium Irish giftware brand, Tipperary Crystal as the new lead sponsor.

The announcement at the Tipperary Crystal Showroom at Arnotts Department Store, Dublin came ahead of this year’s extended and bigger than ever Rose of Tralee International Festival from 17-23 August.

Dáithí Ó Sé presented Elysha Brennan with her new Rose of Tralee sash bearing the Tipperary Crystal brand but the public will have to wait until Tuesday 23rd August to see the new Tiara, created by Tipperary Crystal, which will be presented to the 2016 Rose of Tralee in the Festival Dome live on RTÉ One television.

The Executive Chair of the Rose of Tralee International Festival, Anthony O’Gara, said: “We are proud to run a great international festival. It is unique and it has stood the test of time. The Rose of Tralee is one of the strongest and most iconic brands that we have in Ireland. Sustaining and growing that brand requires passion, commitment, creativity plenty of hard work and a commitment to excellence. We are delighted to team-up with Tipperary Crystal who we believe will be a strong partner for the Festival going forward. When the Roses wear the exquisite jewellery pieces that Tipperary Crystal have designed for over five hours of live TV in August they will herald a new order in jewellery and giftware retail sales in the Irish market.”

The Managing Director of Tipperary Crystal, Robbie Scanlan, said: “Tipperary Crystal and the Rose of Tralee are two iconic Irish brands that both have a real and tangible sense of modern Ireland. Tipperary Crystal has evolved into a contemporary giftware company that reflects the Ireland of today and now has the perfect vehicle through the Rose of Tralee to showcase the Tipperary Crystal Jewellery collection. There is just such a fantastic fit between the two brands.”

Arnotts Department Store has been a great partner to Tipperary Crystal over the years and this historic location was chosen as the venue to let the country know of the new partnership between Tipperary Crystal and Rose of Tralee.

The Commercial Manager of the Rose of Tralee International Festival, Steve Cronly, said: “Sponsorship at all levels plays a key role in the ongoing success of our event. We are delighted to welcome on board all our new and returning sponsors who continue to enjoy the benefits of being associated with Ireland’s flagship festival.”

This year’s extended Rose of Tralee Festival will run for seven days from 17-23 August and tickets to all Dome and Street events are now available from

In addition to the brand new Tipperary Crystal tiara, which will first be revealed on RTÉ One, the 2016 Rose of Tralee will receive a complete collection of Tipperary Crystal jewellery and a newly designed and created Rose of Tralee Perpetual Trophy.

For more information, please contact the Festival Office on +353 66 721322.


For interview requests, please contact John Drummey, Communications Manager, Rose of Tralee International Festival on +353 87 7909487 or email [email protected] or

Phil Donnelly, Tipperary Crystal Marketing Consultant on +353 86 2740483 or email [email protected]

REPRO-FREE images available from Domnick Walsh Photography on +353 87 2672033 or email [email protected]

Notes to editors:

Rose of Tralee International Festival Background:

The Rose of Tralee International Festival will celebrate 57 years in 2016. Since it began in 1959, it is estimated that over 4 million people have travelled to Tralee to enjoy the event, while more than 1700 women have taken part in the Rose Selection process.

In 2015, over 760,300 TV viewers watched Elysha Brennan announced as the Rose of Tralee.

This year will see the introduction of a Rose of Tralee third television programme which will be broadcast for an hour on Sunday 21st August on RTÉ One.

Tipperary Crystal Background:

Since taking over the Tipperary Crystal business in 2011 Managing Director Robbie Scanlan and his fellow directors at Allied Imports have worked tirelessly to turn the company into one of Ireland’s leading giftware companies. Whilst always remaining true to the history and tradition of Crystal the Tipperary Crystal range of giftware has expanded to include Jewellery, Candles, Picture Frames, Cutlery and Table-tops.

Backed-up by a team of jewellery designers, crystal craftsmen, packaging consultants and graphic designers, Tipperary Crystal continues to innovate and create new and exciting pieces for our customers. With a focus on packaging and the gifting experience we always attempt to exceed our customers’ expectations.