Tipperary Crystal had the distinct honour of being the official gift supplier to Team Ireland during the Paris 2024 Olympics. This prestigious partnership was made even more special by the fact that these Games marked the most successful Olympics ever for Team Ireland, with the athletes securing an impressive total of seven medals. To be associated with such a globally recognised and premium event as the Olympics, through our collaboration with Team Ireland, represents a significant milestone for the Tipperary Crystal brand. 

This partnership has already had a tangible impact, reflected in a recent and noticeable increase in our brand recognition. In celebration of our association, we launched an innovative Out of Home campaign featuring the accomplished track athlete, Sarah Lavin. Sarah’s image became a familiar sight across Ireland as she graced the sides of buses, appeared on posters, and was prominently displayed on bus shelters. This campaign was designed to not only highlight our partnership but also to inspire the public with the spirit of the Olympics. Alongside this, we amplified our message through a robust social media presence, where we promoted the exclusive Olympic merchandise we supplied.

We further enhanced our Out of Home campaign by sharing exclusive video content that brought our message to life in the digital space. Our commitment to Team Ireland extends beyond the Games. We are proudly supporting the athletes’ homecomings, organising celebratory events in various towns and villages across Ireland. At these events, the deserving athletes are being honoured with specially engraved Tipperary Crystal trophies, a token of their hard work and achievement. These celebrations are taking place in ten different locations across the island, ensuring that the entire nation shares in the pride and joy of our Olympic heroes.

This collaboration with Team Ireland has not only solidified Tipperary Crystal’s status as a premium brand but also allowed us to be part of a momentous chapter in Ireland’s sporting history. We look forward to continuing our support for Irish athletes as they inspire the next generation of champions.